Marketing Manager

Driving growth through AI-powered marketing and data-driven strategy

I transform ambitious business goals into measurable results through strategic brand development, omnichannel campaigns, and creative execution that actually converts.

Marketing StrategyVendor ManagementCreative DirectionOmnichannel CampaignsAnalytics & Optimization

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About

Where strategy meets creative execution

I'm a Marketing Manager with deep experience across Fortune 500 companies, high-growth startups, and everything in between. I thrive in high-pressure environments where creativity meets business objectives—and deliver campaigns that don't just look great, but perform.

With a background spanning brand development, digital marketing, and creative direction, I bring both strategic thinking and hands-on execution. Whether it's a lean startup budget or a corporate rebrand, I get it done.

Years Experience

78%

Social Growth (1 Year)

70+

Campaigns Delivered

Expertise

What I Bring

Marketing Strategy

Full-funnel marketing strategies that align creative execution with business objectives and deliver measurable ROI.

Brand Development

From positioning and messaging to visual identity systems—building brands that resonate and differentiate.

Omnichannel Campaigns

Integrated campaigns across email, web, social, and partner channels that create consistent, high-impact experiences.

Event Marketing

Tradeshow strategy, booth design, webinar execution, and field events that generate quality leads.

Analytics & Optimization

Data-driven decision making with GA4, campaign tracking, and continuous optimization for improved performance.

Creative Direction

Leading visual identity, content creation, and design execution that elevates brands and engages audiences.

Portfolio

Selected Work

Cohesive creative across digital and print, optimized for performance and lead generation.

Designed trade show booths and interactive experiences, sourced budget-friendly vendors, and created custom brand elements that drive lead generation and recognition.

Strategic social media content, product webpages, and digital assets that drive engagement and build brand awareness.

Full production oversight from script to final edit, including filming, editing, and managing agency relationships.

Industry insights, market analysis, and thought leadership content.

Creative explorations beyond the 9-to-5.

Experience

Career Timeline

May 2025 – Present

Marketing Manager – Broker Vertical

Triumph Financial Inc, Dallas, TX

Leading marketing for the broker vertical following Triumph's $160M acquisition of Greenscreens.ai. Spearheading brand integration, product launches, and market intelligence initiatives.

Brand StrategyProduct MarketingOmnichannel

Sep 2023 – May 2025

Marketing Coordinator

Greenscreens.ai, Remote

Drove 78% social media growth in one year. Led company rebrand, webinar strategy, and tradeshow presence. Played key role in positioning that contributed to successful $160M acquisition.

Social MediaEventsRebrand

Oct 2021 – Sep 2023

Marketing and Social Media Specialist

Applied Industrial Technologies, Cleveland, OH

Supported industry verticals with communication planning and led omnichannel marketing programs from development to execution.

OmnichannelContentPartnerships

Oct 2019 – Oct 2021

Creative Lead, Visual Design Coordinator

SOPREMA, Wadsworth, OH

Led U.S. brand standards implementation, created strategic content across collateral and digital, and executed cohesive ad campaigns with measurable ROI.

Brand StandardsDesignCampaigns

Recommendations

What colleagues say

From leaders and teammates I've worked with

Imma is a true full-service designer and marketer—creative, intuitive, customer-oriented, and strategic. Her willingness to take on new projects and bring more to the table than expected is the norm for her.

Erin Lease Hall

Director, Event Strategy & Experience

I would highly recommend Imma to any company or organization looking to add an incredibly talented, dedicated, and enthusiastic individual to their team.

Chris Barnes

Demand Generation Marketing Manager

Working with Imma means working with someone who truly cares about quality and growth. She brings energy, initiative, and purpose to everything she takes on.

Celine Harris

Director of Marketing

Driving growth through AI-powered marketing and data-driven strategy

Where strategy meets creative execution

What I Bring

Marketing Strategy

Brand Development

Omnichannel Campaigns

Event Marketing

Analytics & Optimization

Creative Direction

Selected Work

Transportation Market Update

Freight Market Analysis

Triumph Expands Intelligence Offering

Makt-Trans Case Study

Feature Highlight: Multi-stop Truckload Predictions

Feature Highlight: Pricing Rules and Tracking

DOT Blitz 2025: A Return to High Impact

Impacts of Tariffs on Freight Pricing

Meet Our TMS Partners

5 Freight Markets Showing Resilience

Greenscreens.ai Monthly Spot Market Update

Greenscreens.ai Top Lane Movers